The Story Behind Our New Name
For years, we’ve been known as Polished—a name that has traveled the world on our shoes, connected us to countless customers, and carried the reputation we’ve built with dedication and care. We’re deeply proud of what it has meant to us and to you.
But as our journey continued, something became clear: while Polished reflected where we began, it no longer told the full story of who we are today.
Our vision grew broader, our designs became more nuanced, and our identity evolved into something richer—something that deserved a name to match. That’s why we chose to embrace a new chapter with a name that carries the spirit, elegance, and artistry at the heart of everything we create.
We are now Artelio.
The change is in the name—not in the essence. The shoes you receive are still handcrafted by the same skilled team, using the finest materials and techniques we’ve always trusted.
No one has bought us. We’re not moving production overseas. In fact, we’re doubling down on what has always mattered most: uncompromising craftsmanship. Every pair is still designed with Italian sophistication, shaped by German precision, and brought to life through the unmatched skill of Brazilian artisans—and now, with an even sharper focus on perfecting every detail.
A change like this will take time, especially for a small shop like ours. For a while, some of our products and packaging will still bear the Polished name as we complete this transition. Whether your box says Polished or Artelio, the quality, fit, and feel remain exactly as you’ve come to expect—only better, as we continue raising our standards.
This is not just a rebranding. It’s an evolution —a natural step forward in the story of our brand. Artelio represents the heritage we’ve built, the craftsmanship we live by, and the mission we’re pursuing: to build the best shoes on earth.
We’re excited for you to join us in this next chapter.
Welcome to Artelio.
Same team. Same craftsmanship. Now, an even higher standard.